PAS DE MER FW23

CLIENT: Pas De Mer

SERVICES:

PACKAGE ONE
CAMPAIGN CREATIVE CONCEPT - PRODUCTION - CASTING - SET DESIGN - VIDEOGRAPHY - PHOTOGRAPHY

SUMMARY:

Made It Happen LLC brought Italian streetwear brand Pas De Mer’s first U.S.-based campaign to life in the heart of New York City, blending the brand’s refined craftsmanship with the raw energy of the city’s streets.

Inspired by wheat paste-style posters, the visuals paid tribute to NYC’s street culture while amplifying Pas De Mer’s artistic identity. Each scene was designed to reflect everyday life in the city — capturing moments of stillness within the chaos to highlight product focus and introduce the brand’s Italian heritage in an authentically urban context.

Our team led the full creative execution, including photography, videography, and post-production editing. The campaign became Pas De Mer’s highest engagement effort to date, featuring their most viewed apparel reel with over 200,000+ in reach and 175% increase in content engagement .

PRODUCER + VIDEOGRAPHER: @mkmadeithappen
PHOTOGRAPHER: @mkmadeithappen @bakedparktato
POST-EDIT: @mkmadeithappen
STYLIST: @_ryheem
PA: @xeniafong
MODEL: @elisethna @cozymelz