NEW BALANCE x ATMOS x CHRIS PYRATE

CLIENTS: New Balance - ATMOS - Chris Pyrate

SERVICES:

PACKAGE TWO
PROJECT MANAGEMENT - PHOTOGRAPHY - VIDEOGRAPHY - ACTIVATION MANAGEMENT

SUMMARY:

To celebrate the opening of their newest Washington, D.C. location, ATMOS partnered with New Balance for a dynamic activation featuring artist Chris Pyrate. Guests were invited to personalize their own New Balance sneakers with custom artwork and create one-of-a-kind T-shirts at an on-site heatpress station, blending creativity, community, and streetwear culture.

Our team coordinated artist logistics and provided full event coverage, capturing the energy of the experience through photography and videography that highlighted both the brand storytelling and attendee engagement.

PROJECT MANAGER + PHOTOGRAPHER: @mkmadeithappen
ARTIST + DESIGNER: @chrispyrate
VIDEOGRAPHER: @bakedparktato
POST-EDIT: @mkmadeithappen @bakedparktato