PAS DE MER SS24

SERVICES:

PACKAGE ONE
CAMPAIGN CREATIVE CONCEPT - CASTING - SET DESIGN - VIDEOGRAPHY - PHOTOGRAPHY

SUMMARY:

Italian streetwear brand PAS DE MER launches its second creative campaign set in the United States, drawing inspiration from the vibrant punk beach culture of Venice Beach. The campaign captures the essence of the iconic west coast lifestyle, showcasing elements such as classic food stands, streetball courts, rental beach bikes, and more. The goal was to bring to life the energy and spirit that has made the Venice Beach scene internationally renowned.

In addition, our team crafted a dynamic, punk-inspired video, influenced by the visual style of music and skate videos from the past. Together, these creative pieces weave a compelling narrative that resonates with the millions of visitors who flock to Southern California each year.

DIRECTOR + VIDEOGRAPHER: @MKMADEITHAPPEN

PHOTOGRAPHER: @MKMADEITHAPPEN

STYLIST: @RAFNOSIMONS

CASTING: @G_RAD92

PA: @DAYDAYICEBEAR @11WAYNER

MODEL: @LINDSEYHART_ @COCAINE.BANG