LECHEF STUDIOS SIGNATURE COLLECTION

CLIENT: Chef Huyle - LeChef Studios

SERVICES:

PACKAGE TWO
CAMPAIGN CREATIVE CONCEPT - GARMENT PRODUCTION - PHOTOGRAPHY - CASTING - SET DESIGN

SUMMARY:

This campaign showcases exclusive custom creations by Chef Huy Le, a designer renowned for his close consultation with the late Virgil Abloh during Abloh’s tenure as Creative Director at Louis Vuitton, as well as in the conceptualization of the Louis Vuitton x Air Force 1 collection. Drawing inspiration from these high-profile projects, our team highlights a reference Air Force 1 x LV sneaker, alongside a curated apparel collection that pays tribute to these influential collaborations.

In addition to overseeing the creative direction, our team was responsible for the full manufacturing process of the apparel featured in this collection. This included two distinct colorways of screen-printed, heavyweight T-shirts, and a 185GSM acid washed heavyweight hoodie, ensuring the highest standards of craftsmanship and quality.

PROJECT MANAGER: @mkmadeithappen
DESIGNER: @chefhuyle
PHOTOGRAPHER: @bakedparktato @mkmadeithappen
MODEL: @bullshitbybrandonscott