LECHEF STUDIOS ‘CRACKED TEE’ COLLECTION

SERVICES:

PACKAGE TWO
CAMPAIGN CREATIVE CONCEPT - GARMENT PRODUCTION - PHOTOGRAPHY - VIDEOGRAPHY

SUMMARY:

Chef Huy Le’s debut apparel collection embodies his unique “aged” aesthetic, blending timeless design with intentional imperfections. Featuring screen-printed graphics with his signature wordmark logo, the collection embraces cracking and wear patterns to represent the passage of time—symbolizing products that are well-loved and enduring.

Our team managed the complete manufacturing process for the heavyweight T-shirts, from developing custom screens to executing the intricate prints. To complement the collection, we produced a series of video trailers that highlight the craftsmanship and detail behind each piece, offering a behind-the-scenes look at what makes this collection truly exceptional.

PROJECT MANAGER: @MKMADEITHAPPEN
PHOTOGRAPHER: @BAKEDPARKTATAO
VIDEOGRAPHER: @MKMADEITHAPPEN