XLARGE X CHRIS PYRATE COMPLEXLAND COLLECTION

CLIENTS: XLARGE - Chris Pyrate - COMPLEX

SERVICES:

PACKAGE TWO
CAMPAIGN CREATIVE CONCEPT - PRODUCTION - CASTING - VIDEOGRAPHY - PHOTOGRAPHY - EVENT CREATION

SUMMARY:

A skate-culture-inspired campaign set against the backdrop of New York City, this collection was designed by Chris Pyrate in collaboration with XLARGE for ComplexLand 2022.

To support the launch, our team produced a targeted marketing campaign featuring video and photo assets designed to drive anticipation and convert online buzz into in-person attendance. We also produced and executed a high-energy retail pop-up in the Lower East Side, aligning with the collection’s online debut and complemented by national wholesale distribution. The event reached full capacity and resulted in a complete sell-through of inventory on-site.

Featuring skate decks, t-shirts, shorts, and bucket hats, the collection resonated deeply with both the skate community and fashion-forward audiences, while reinforcing brand credibility within the culture.

PRODUCER + VIDEOGRAPHER: @mkmadeithappen
ARTIST + DESIGNER: @chrispyrate
PHOTOGRAPHER: @bakedparktato
POST-EDIT: @mkmadeithappen @bakedparktato
MODEL: @killajt