DC UNITED X BPCMLS X MLS X AD COUNCIL

CLIENTS: DC United - Ad Council - Black Players For Change - MLS

SERVICES:

PACKAGE ONE
PHOTOGRAPHY

SUMMARY:

In partnership with DC United, MLS, Black Players For Change, and the Ad Council, this campaign was built to champion mental health awareness, with a powerful focus on the experiences of Black athletes across the league. From concept to execution, the initiative aimed to break stigmas, spark conversation, and create space for vulnerability within professional sports.

Our team provided visual storytelling through still photography and behind-the-scenes coverage, capturing the campaign’s emotion, authenticity, and impact. By highlighting the personal stories behind the message, we helped deepen community engagement and amplify a narrative that continues to drive change both on and off the field.

PRODUCERS: @jadebernad @ween_11
DIRECTOR: @tmillerfilms
PHOTOGRAPHER + POST-EDIT: @mkmadeithappen
MODELS: @billhamid @matai1000 @cristian_dajome @donnycp23