PAS DE MER FW23

SERVICES:

PACKAGE ONE
CAMPAIGN CREATIVE CONCEPT - PRODUCTION - CASTING - SET DESIGN - VIDEOGRAPHY - PHOTOGRAPHY

SUMMARY:

Italian streetwear brand Pas De Mer brought its first U.S.-based campaign to life in New York City, blending the city’s vibrant character with the brand’s exceptional craftsmanship.

The campaign featured visuals inspired by wheat paste-style posters, paying homage to the urban landscape and amplifying the brand’s artistic vision.

Our work became Pas De Mer’s highest engagement campaign, including their most viewed apparel reel with over 200K+ reach.

PRODUCER + VIDEOGRAPHER: @MKMADEITHAPPEN
PHOTOGRAPHER: @MKMADEITHAPPEN @BAKEDPARKTATO
POST-EDIT: @MKMADEITHAPPEN
STYLIST: @_RYHEEM
PA: @XENIAFONG
MODEL: @ELISETHNA @COZYMELZ