JORDAN POOLE X CHRIS PYRATE X WASHINGTON WIZARDS

SERVICES:

PACKAGE ONE
CAMPAIGN CREATIVE CONCEPT - PRODUCTION - SET DESIGN - PHOTOGRAPHY

SUMMARY:

A dynamic collaboration between Jordan Poole and Chris Pyrate for the Washington Wizards' 2023-2024 season, this campaign bridged the worlds of sports and art.

Through an immersive studio tour and design session, the initiative captured the synergy between an athlete and an artist, presenting an authentic narrative that highlighted their unique personalities and creative processes.

This was the Wizards top-performing annual retail campaign, reaching 1M+ users and driving 300K+ social interactions—nearly doubling average engagement. Retail sales for this campaign consistently ranged from 85% - 100% per SKU.

PRODUCER + DIRECTOR + PHOTOGRAPHER: @MKMADEITHAPPEN
MODEL: @JORDAN_POOLE