JORDAN POOLE X CHRIS PYRATE X WASHINGTON WIZARDS

CLIENT: Washington Wizards - Chris Pyrate - Jordan Poole

SERVICES:

PACKAGE ONE
CAMPAIGN CREATIVE CONCEPT - PRODUCTION - PROJECT MANAGEMENT - SET DESIGN - PHOTOGRAPHY - VIDEOGRAPHY

SUMMARY:

A dynamic collaboration between Jordan Poole and Chris Pyrate for the Washington Wizards’ 2023–2024 season, this campaign seamlessly bridged the worlds of sport and art through storytelling, design, and cultural relevance. Centered around an immersive studio tour and design session, the content captured the authentic creative chemistry between Poole and Pyrate, culminating in a co-designed statement jacket that anchored the collection.

Our team provided project management to ensure the successful execution of the retail partnership and launch. This included developing pitch decks and presentations, managing client relations across involved parties, and offering on-site support to ensure smooth coordination. Additionally, we directed the full marketing campaign, leading shoot direction, production, photography, and videography to deliver a cohesive and impactful rollout across all platforms.

This launch marked the beginning of a multi-year collaboration between the two, and became the Wizards’ top-performing annual retail campaign — reaching over 1 million users, driving 300,000+ social interactions, and nearly doubling the team’s average engagement. Retail sell-through ranged from 85% to 100% per SKU, underscoring the campaign’s cultural and commercial success.

PRODUCER + DIRECTOR + PHOTOGRAPHER: @mkmadeithappen
ARTIST + DESIGNER: @chrispyrate
MODEL: @jordan_poole
PHOTOGRAPAHER 2: @__jsquared