FOOTLOCKER X THE MUSEUM DC - ‘HOME GROWN’ CAMPAIGN

SERVICES:

PACKAGE ONE
CAMPAIGN CREATIVE CONCEPT - SET DESIGN - PHOTOGRAPHY - VIDEOGRAPHY

SUMMARY:

In a powerful collaboration with Foot Locker, The Museum DC — a cornerstone of Washington D.C.’s streetwear culture — released a signature collection across stores nationwide, celebrating the spirit of community and cultural leadership.

The campaign spotlighted key figures across various professions, honoring their contributions to cultural progress and their unwavering commitment to excellence. Our team produced a long-format video, short-form teasers, and a full photo set, all strategically released in a staggered rollout to maximize digital engagement and drive attendance at launch events in Foot Locker locations nationwide.

At its core, the campaign highlighted the belief that brands are only as strong as the people who support them. Featuring voices from across D.C.’s creative and service communities, the campaign became a tribute to the individuals who uplift the city and a reminder that real strength comes from unity and purpose.

PRODUCER: @thefuturemogul
DIRECTOR + PHOTOGRAPHER + VIDEOGRAPHER: @mkmadeithappen
POST-EDIT: @mkmadeithappen
MODEL: @lilman_getcut @tobiasdorzon @3threattraining